Zheng Xiang
President at IFITT

President at IFITT

Zheng Xiang is an Associate Professor in the Howard Feiertag Department of Hospitality and Tourism Management in the Pamplin College of Business at Virginia Tech. His research focuses on the strategic implications of information technologies for the hospitality and tourism industry. He currently serves as President of the International Federation for IT and Travel & Tourism (IFITT) and Editor-in-Chief of the Journal of Information Technology & Tourism. He has published more than 90 peer-reviewed journal articles, conference papers, and book chapters. He has co-authored one textbook Tourism Information Technology (3rd edition) and co-edited two books related data analytics in hospitality and tourism management.

A number of Xiang’s co-authored articles have received Best Paper award in international journals and conferences. In May 2015, he received the “Emerging Scholar of Distinction” award from the International Academy for the Study of Tourism. Recently, he was designated by the Web of Science Group as a “Highly Cited Researcher 2019” (top 1% among researchers around the world) based upon citations to his work in the last decade. Xiang holds a Ph.D. in Business Administration from Temple University and a Master of Science degree in Leisure Studies from University of Illinois at Urbana-Champaign.


Guillermo González Vallina
Sales Director Spain, Portugal & North Africa at Iberia-British Airways



Sales Director for Spain, Portugal & North Africa at Iberia-British Airways


Enrique Martínez
President at SEGITTUR

President at SEGITTUR

He has a long experience in smart territories, as he has held responsibilities in that field as a vocal advisor to the Cabinet of the Secretary of State for the Information Society and Digital Agenda, while he has also been the coordinator of the National Plan for Smart Territories and president of the UNE's Technical Committee for Standardization 178 (Smart Cities) (October 2013/July 2018).


Rafael Navascués
CEO at Guadaltel



CEO at Guadaltel, S.A.


Pilar Martínez
Tourism editor at Diario Sur

Tourism editor at Diario Sur and chairperson for the discussion panel.


Pablo Soto
Innovation Manager at Vodafone Business



Specialist in landing technology to business models and fan of collaboration and innovation.


Carlos Cendra

Partner and Director of Marketing, Sales and Communications at Mabrian Technologies.



Having over 10 years of experience in management positions and own businesses in various sectors such as Marketing and International Trade, Franchising and Tourism, in 2017 I made the decision to join the Mabrian Technologies project as a partner and manager. The motivation is clear, to globalise the use of Big Data in the tourism sector, to help make decisions based on knowledge, increasing efficiency and sustainability in the sector.

My mission is to position Mabrian as a leader in the global Tourism Intelligence market.